Cold Email Templates for Israeli B2B: 11 Examples
"I hope this email finds you well."
In English it's a cliché. In Hebrew it's worse: Israelis spot it as a translation by the verb "finds", and know they're reading a template before line two.
Templates give you structure. The reason to write to this company has to come from you.
At LeadBound we've sent over half a million messages, with email reply rates of 8% to 25% across our campaigns. I think the list and the reason to write decide most of that gap, long before the wording. Bad wording can still sink a good list.
What is a cold email?
A cold email is a personal email to someone who doesn't know you yet, sent by a named person to start a conversation.
It has no design, banner or button, and reads as if written for one person. A first email that tries to close a deal asks too much; a reply is enough.
What are the five parts of a cold email?
Subject line, opener with a reason, one value line, a small ask and a signature, in that order.
| Part | Job | Looks like | Common mistake |
|---|---|---|---|
| Subject line | Gets it opened | 2-4 words, no punctuation | Selling in the subject |
| Opener | Why me, why now | "Saw you're hiring a {role}" | "I hope this email finds you well" |
| Value line | What they get | "I put together {a doc} on..." | A paragraph about you |
| Small ask | A one-word yes | "Want me to send it?" | "15 minutes on Tuesday?" |
| Signature | Who's writing | "{name}, {company}" | Banner, logo, three links |
Our rule is 80 words max, ideally 45 to 65. Recipients on a large organization's Outlook get a shorter version still, sometimes one sentence, with no greeting or long signature.
How do you write a cold email, step by step?
Write it backwards: the reason and offer first, then the opener, and the subject line last.
- Start from the reason: an open role, a funding round, a new branch, being neighbors. No real reason, no email.
- Say what they get in one sentence, in their words (how to build the offer).
- Pick an ask they can answer with "yes": send, show, ask. A meeting is a big ask from a stranger.
- Write the opener around the reason.
- Write the subject line last, once the hook is clear.
- Read it aloud, and rewrite whatever you wouldn't say on the phone.
- Count the words and cut.
11 cold email examples by situation
These are my own templates, not client messages. Fill each {placeholder} with a real fact. Signatures aren't shown: full in emails one and two, first name only after that.
1. Hiring signal
Subject: hiring at {company}
The role is the reason to write now (hiring signal campaign).
2. Funding round
Subject: {company} after the round
"Congrats on the raise" sounds like a template because it is one.
3. New branch
Subject: the {city} branch
4. Neighbors
Subject: neighbors in {area}
Verify the anchor: an old address kills the email (neighbors campaign).
5. Same-industry case study
Subject: what we did at {client}
No real number? Leave it out.
6. "I made you something"
Subject: {problem} at {company}
Don't attach it. Send it after the "yes", inside a conversation.
7. Who's the right person?
Subject: question about {topic}
Only with a real colleague and an honest question; fake referrals show.
8. The short Outlook version
Subject: {company} and {topic}
A note from a colleague: no greeting, no signature.
9. First follow-up
Subject: same thread
One line, three days later. No "just bumping this up".
10. Second follow-up, new angle
Subject: same thread
Bring something new. Reworded, the same offer is nagging.
11. Breakup email
Subject: same thread
If you said it's the last one, it is.
Should you write to Israelis in Hebrew or English?
Write in the language the recipient works in, and if that's Hebrew, write it the way an Israeli would.
Their website, LinkedIn profile and job posts usually show which. If it's Hebrew, get five things right:
- Gender. Hebrew marks gender on "you" and most verbs, so don't guess: use past-tense forms spelled the same for both, like ראית ("did you see"), the plural for the company, and an ask with no person, like אפשר לשלוח ("can I send it").
- Register. Formal openings like "שלום רב" and "לכבוד" belong in a letter from your bank. A cold email reads like a note to a colleague down the hall.
- Translated phrases. Hebrew versions of "reaching out" or "next level" are English in disguise. Cut them.
- Right-to-left. A tool sending HTML must wrap the body right-to-left (dir="rtl", right-aligned), or question marks jump sides and English words scramble. Test on Gmail, Outlook and your phone.
- Placeholders. Check first names auto-transliterated from English, which sometimes come out wrong, and drop the web domain from company names: to a spam filter, a domain in the subject line looks like a link.
What should you leave out of a cold email?
No link or attachment in the first email, no advertising words and no paragraphs.
- A link or attachment in email one. We keep links out of the sequence entirely. A "yes" gets the link in the reply.
- Advertising words like "free", "discount", "sale", "guaranteed", "click here" or "urgent", worst in the subject line.
- Long text and big asks: company history, a list of services, or half an hour from someone who heard of you ten seconds ago.
- Fake history: "Re:" on a first email, or "tried calling you" when you didn't.
- Open tracking. Ours is off, so the email stays clean text.
Technical side: why emails go to spam and our email outreach page. Before emailing Israelis, read Israel's anti-spam law on B2B cold email: it has no general exemption for contacting businesses, and the text is worth going over with a lawyer.
Last exercise: count how many sentences in your last cold email start with "We". More than two? Fix that first.
Frequently asked questions
How do you write a cold email that gets a reply?
Start from a real reason to write to this company now, like an open role or a new branch. Add one line on what they get and a small ask like "Want me to send it?", all under 80 words.
What makes a good cold email subject line?
Two to four words with no punctuation, emoji or numbers, like an email from a colleague: "neighbors in {area}", "hiring at {company}" or just "{first name}". Keep out "special offer", percentages and "Re:" on a first email.
How many follow-up emails should you send?
There's no fixed number; it depends on the campaign, offer and audience. We leave three days between emails, keep follow-ups short and in the same thread, give the second a new angle, and end with a short breakup email.
Should you email Israeli prospects in Hebrew or English?
Use the language they work in, which their website and LinkedIn profile usually show. In Hebrew, write natively and check the email renders right-to-left.
Is cold email legal in Israel?
Section 30A of the Communications Law, Israel's "Spam Law", restricts emailing an advertisement without prior consent and has no general exemption for contacting businesses. The one-time business exception is covered in our article on Israel's anti-spam law. This isn't legal advice; check with a lawyer before a campaign.